about

past experience

2021 - 2024

vmi studio

Creative producer

LONDON

journey

2024 - now

senior creative

LONDON

Leading projects end-to-end across film, CGI, photography, and digital design — shaping creative direction and bringing bold ideas to life for major clients.

Producing film, stills, CGI, and immersive digital and physical design for luxury clients — from UK studios to global shoots, helping establish VMI as a go-to creative supplier in the field.

vmi studio

2020 - 2021

creative & marketing intern

LONDON

Collaborating with founders to develop and execute marketing campaigns across content and social while leading the creation of materials, presentations and pitch decks for client engagement, business development and live events.

Sales and content creation for a forward-thinking Scandi fashion label, across their Spitalfields boutique and original Copenhagen store.

2018 - 2019

Øst london

sales & social media assistant

LONDON & COPENHAGEN

Studying the power of image and how visuals communicate, influence, and reflect culture and stories. A framework for understanding the why.

2018 - 2020

ma visual sociology

goldsmiths uol

LONDON

The place that began to inform how I think about space, place, and the stories they tell.

2014 - 2017

ba geography

university of liverpool

LIVERPOOL

what i do

I'm a Senior Creative working across film, CGI, photography, and digital design. I get involved at every stage — from the first idea to the final file — because the best work comes from understanding the whole picture, not just one part of it.

how i work

Narrative first, always. Whether it's a luxury property film or a brand campaign, the story comes before anything else and everything gets built around it. I'm hands-on and direct, and I'm drawn to ideas that feel bold before they feel safe.

what drives it

A genuine love for it. The variety, the collaboration, the moments when a project clicks into place — and the fact that it occasionally takes you somewhere fun in the process.

  • Focus on the conceptual DNA of a project, defining the visual language and narrative arc across film, CGI, and digital. From initial discovery and mood boarding to the final execution, I ensure that the core idea is translated with depth.

  • I lead the end-to-end production of branded content and lifestyle film, handling everything from storyboarding and location scouting, shoot days, to post-production management. My background in photography feeds into every shoot, ensuring a deep focus on colour, composition, and emotive impact.

  • I translate the essence of a brand into digital environments, ranging from immersive exhibition interfaces to scalable web designs. I bridge the gap between initial discovery and technical execution, collaborating with developers to bring high-end visions to life.

  • I provide creative direction for high-fidelity 3D environments, specifically within the architectural and luxury industries. By collaborating closely with 3D artists, I ensure that CGI and immersive technology align with a project’s core strategy and aesthetic goals.