To connect with a global audience, Diriyah Company took over Outernet London—Europe’s largest immersive venue.

At Journey, we helped tell the future story of Diriyah in the ‘Now Trending’ zone. I acted as Creative Lead on the project, designing the immersive visitor experience and leading on the final creative output. This included a set of four ‘portals’ into the residences, retail, commercial, and hospitality destinations of this emerging metropolis, alongside a panoramic immersive film that captures the full scale of this historic city’s reinvention.

Using haptic technology, visitors were invited to ‘step in’ to the world of Diriyah, taking the experience into their own hands, leaving 87.71k Now Trending visitor impressions.