Working on creative for Rixos Baghdad Hotel & Residences, I led the concept and storyboarding of a daydream-inspired lifestyle film designed to evoke the feeling of living in the residences, integrated with CGI animation to showcase the spaces with the detail and ambition the project deserved.

I also took ownership of the full production — scouting locations and talent across the Middle East, assembling an international crew, and directing on set to bring the creative vision to life. The outcome is a campaign film that positions Rixos Baghdad as a genuine lifestyle destination, not just a place to live.