Tucked into the folds of a Saudi wadi, The Chedi Wadi Safar is a place defined by a dramatic, elemental and deeply still landscape. As Senior Creative, I led the design of the branded residence application, giving prospective owners a considered way to explore and connect with the architecture. For the experience centre, I imagined an interactive web experience that took visitors on a scrollable, storytelling-led journey through the wadi - brought to life through CGI animation and 3D to capture both the scale and the quiet of the place. I also art directed the wider CGI animation across the project, shaping a visual language that intertwined through a sense of place.